In the summer of 2020, during the peak of the coronavirus pandemic, longtime partner Icy Hot teamed with The Shaquille O’Neal Foundation to support student athletes and launched the Get Game Ready Grant program. The grants supplied financial aid to struggling school sports programs and provided US public high schools with a Title I designation much needed gear, transportation services, PPE equipment, and more. Twenty-three schools in thirteen states received over $320,000 in funding.